Apple unveils the new $1,100 MacBook Air, which is TWICE as fast as the previous edition.

On Monday, Apple unveiled the redesigned MacBook Air, claiming that it is twice as fast as the previous model.

The M3 MacBook Air, which comes in 15- and 13-inch models, will be available for pre-purchase on March 4. Customers may anticipate receiving their order on March 8.

Launched in 2023, the ‘world’s most popular laptop’ features the tech giant’s new M3 Chip, priced at $1,099, among other features. Apple claims that the improved Chip is 13 times faster than the Intel-based MacBook Air and can increase performance by up to 60% above its M1 predecessor.

Customers prefer the MacBook Air to all other laptops, making it the most beloved and well-liked model in the lineup. And now, with the M3 chip and more features, it’s even better. stated Apple’s senior vice president of worldwide marketing, Greg Joswiak.

Apple M3 MacBook Air: Price

The 13-inch MacBook Air with M3 starts at INR 114,900 and INR 104,900 for education, and the 15‑inch MacBook Air with M3 starts at INR 134,900 and INR 124,900 for education. Both are available in midnight, starlight, silver, and space grey.

The company announced that pre-orders for the 13- and $1,299 15-inch screen options are open as of right now, with delivery scheduled on Friday, March 8.

Apple M3 MacBook Air: Newly added features

With M3, MacBook Air is up to 60 percent faster than the model with the M1 chip and up to 13x faster than the fastest Intel-based MacBook Air.

Along with more robust camera features and real-time speech-to-text, Apple has also included artificial intelligence algorithms from its Neural Engine to “enhance productivity and creativity.”

“With even more performance, faster Wi-Fi, and support for up to two external displays—all in its strikingly thin and light design with up to 18 hours of battery life—the world’s most popular laptop is better than ever,” Apple stated in the release.

The newest MacBook Air is the first model to use the new processor, which gives the laptop the ability to setup at speeds up to 2.5 times faster than the M1 and enhances work completion rates by up to 50%.

According to the manufacturer, the new laptop is built to last during extended use, “so you can leave the power adapter at home.”

Along with more robust camera features and real-time speech-to-text, Apple has also included artificial intelligence algorithms from its Neural Engine to “enhance productivity and creativity.”

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The 13- and 15-inch MacBook Air both feature a strikingly thin and light design, up to 18 hours of battery life.

An technique that speeds up and enhances machine learning models’ responsiveness is called a neural engine.

Apple stated that the M3 MacBook Air “continues to be the world’s best consumer laptop for AI” and that AI-powered applications such as Adobe Firefly, Canva, and Microsoft Copilot for Microsoft 365 are available for the device.

Additionally, it will function more seamlessly with the iPhone, enabling users to copy text, images, or videos from an app on one Apple device to the M3 MacBook Air and AirDrop photos, documents, and more from adjacent Apple devices.

Users of the new chip can also benefit from speech Isolation, immersive sound systems for Dolby Atmos and Spatial Audio, which produce three-dimensional sound for movies and music, and improved speech clarity for audio and video chats.

Apple M3 MacBook Air: Sales

• 16-core Neural Engine
• 34.46 cm (13.6″) Liquid Retina display with True Tone²
• 1080p FaceTime HD camera
• MagSafe 3 charging port
• Two Thunderbolt / USB 4 ports
• Support for up to two external displays (with laptop lid closed)
• Magic Keyboard with Touch ID
• Force Touch trackpad
• 30W USB-C Power Adapter

The new laptop is taking the place of Apple’s M1 model, which was quietly retired along with the release of the M3 model, in keeping with the “out with the outdated, in with the new” approach.

According to research and consulting firm Gartner, which serves the IT industry, Apple sold 6.3 million Macs globally during the fourth quarter of 2023, up from 5.9 million during the same period in 2022.

In comparison, 2.3 million Macs were sold in the US at the same period in 2022, versus 2.7 million during the fourth quarter of last year.

‘A next-generation GPU that represents the biggest jump forward in graphics architecture yet for Apple hardware,’ the tech giant stated in last year’s introduction, is what the M3 chip brings, which it introduced in October.

Apple M3 MacBook Air: Review

M3 MacBook Air, according to the business, will also be more environmentally friendly because its enclosure and primary logic board are composed of copper, 100% recycled aluminum, and 50% recycled content.

According to Apple, the M3 MacBook Air’s packaging is nearly entirely made of fiber, putting the business “closer to its goal of removing plastic from all packaging by 2025.”

By 2030, according to Apple, all of its worldwide operations, including the manufacturing supply chain and the product lifecycle, will be carbon neutral.

The release of the new M3 laptop coincides with reports that Mac and iPad sales are declining for Apple, which now only contributes 15% of its total income.

In the third quarter of last year, Mac sales decreased by 34% while iPad revenue decreased by 10%.

Apple MacBook Air: Order Online